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New Gaultier Le Male Ad unveiled

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gaultier_lemale_021-1Fan of Jean Paul Gaultier’s iconic Le Male fragrance? Or just of the saucy ads that always accompany it? Well, here’s a pic from the the upcoming  TV ad campaign which kicks off globally on November 13th.

The top selling male fragrance across Europe since 2000, a bottle of Le Male is sold every seven seconds across the world, helped in part by such brilliant ads.

To be honest, though, when I first saw the pic I was outraged – I wondered how someone could have photographed me without my knowledge. It was only when I took a closer look that I realised it is in fact model Robert Perovich, my body double. And here’s another pic of him from the corresponding ad for Gaultier’s female fragrance Classique. Ugly isn’t he?


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Dolce & Gabbana’s The One Sport enters the male fragrance arena with gladiator-themed campaign

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Billed as a fragrance for the modern gladiator (for which read contemporary narcissist) Dolce & Gabbana’s The One Sport, launching in the UK today, is described as being ‘fresh and clean with a musky base’ – very much how campaign model Adam Senn smells I suspect. Clearly someone at Dolce & Gabbana’s ad agency was a huge fan of Spartacus: Blood and Sand since the marketing is all about the gladiatorial spirit and is shot in an acient roman amphitheatre. Just look at the video below though. I mean, I know the ancient games were the ultimate contact sport but who’d have thought that the contact in question would be so predominantly with oneself?


David Gandy on good grooming…. and what he envies about other men.

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DAVID GANDYApart from David Beckham I can’t think of another Brit that looks as well groomed as model David Gandy. Surprisingly, though, the man himself is remarkably low maintenance, something I discovered when I played a little word association game with him earlier today. Reassuringly, I also discovered that even although he’s as near-perfect a masculine specimen as you’ll ever find, even he’s not 100% there. In fact, there’s one physical attribute many men take for granted that he’s rather jealous of…

Dolce&Gabbana Ligh BlueGG: Okay David. Let’s play a little game around the subject of male grooming. I’ll give you a word and you tell me what thoughts pop into your mind.

DG: “Ok, I’ll give it a go!”

GG: “Fragrance”

DG:  “Dolce & Gabbana Light Blue of course. The fact is, I wouldn’t be here if it wasn’t for that iconic ad with the white trunks! It’s where it all started for me and is what led me to where I am today.”

GG: “Hair”

DG: “Yes! Have some! Actually my hair has a life of its own. It’s so thick and curly it can be a real nightmare.  Luckily I have a guy called Larry King who looks after it for me. Everyone in America laughs when I say Larry King does my hair. I have to explain to them, no, not that Larry King!”

GG: “Shaving”

“I don’t. Well, I don’t wet shave anyway. Haven’t for years. I just maintain a little bit of stubble with a beard trimmer.”

DavidGandyGG: “Manscaping”

DG: “Hey! That’s my word! It’s one of my favourites. You’ve got to get a bit of manscaping in there I think. Absolutely!” (note David’s always-tidy trunkline).

GG: “Skincare”

DG: “Organic Rosehip Oil. I mentioned this a while back in an interview and everyone’s gone wild about it ever since. A make-up artist introduced me to it and it’s absolutely fantasic for hydrating skin – especially if you’ve been on a long flight.”

GG: “Fingernails”

DG: “Never polish them! I’m all for male grooming – and it’s important to keep your fingernails – and toenails – tidy, but highly polished fingernails on men? Noooooo.”

GG: “Beards”

DG: “Jealous. You know, I really wish I could grow a beard but I can’t. I have a friend who has a great one but if I try to grow one it’s just patchy – like a badly maintained lawn! I wish there was a Miracle-Gro for beards!”

GG: “Handsome”

DG: “Paul Newman”

GG: ”Must-have”

DG: “Fragrance. I think it’s essential to find something you love and that suits your personality. And something women find attractive obviously!”

David Gandy also writes for Telegraph Men